Market research

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• Analysis of social demographic characteristics of the region causing development of a market segment
• Analysis of a segment of the commercial real estate market:
  • qualitative and quantitative analysis of the existing market offer;
  • analysis of functioning commercial real estate objects;
  • analysis and forecast of price situation in the market;
  • estimation of market potential and calculation of market deficiency of different kinds of commercial real estate;
  • analysis of demand in commercial real estate market, the most demanded areas, requirements and preferences of tenants and consumers;
  • analysis of projected and under construction commercial real estate objects;
  • forecast of the further market development at the moment of  object operation start.
•  Analysis of a site :
  • analysis of local and quarter market environment and infrastructure;
  • analysis of transport and foot availability;
  • streams analysis;
  • prospects of market environment development;
  • strengths and the weaknesses of location imposing restrictions on development of site/object.
•  Analysis of resource potential of the ground area (construction expediency):
  • analysis of the most expedient class of the future object;
  • analysis of population in cover zones (for shopping malls);
  • analysis of local market potential and deficiency of the commercial areas;
  • Conclusion about expediency of construction/carrying out improvements.
• Analysis of cover zone (competition):
  • analysis of local operating competitors;
  • analysis of city operating competitors;
  • analysis of future local competitors;
  • analysis of future city competitors;
  • analysis of cover zone infrastructure development.
• Analysis of Russian and international analogue objects:
  • analysis of successful projects;
  • analysis of unsuccessful projects;
  • critical factors influencing on project efficiency.

   

   

   

   

• General preliminary positions on conceptual development.